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You can see how the prices can soar very quickly. Beyond the cost of setup and printing, you’re also likely to have to pay for shipping. Most offer discounts on bulk printing, so it makes sense to purchase many prints. This is not always the case as some companies allow you to purchase individual prints, but at much higher cost. Depending on the company that you work with, you may have to purchase prints in bulk. Many companies charge for the scanning and color matching of your work, sometimes referred to as a “setup fee”. If you are sure that you can sell, then the quality of the print is fairly reliable. You’ll need to be fairly sure that you can sell your prints before making the investment of using a print company. Printing reproductions of your work through a printing company can be expensive, but also worth the investment in some circumstances. Since there is a small barrier for entry into the print market, you may consider having a print company produce Giclée prints for you. The resolution, however, can easily be altered using a photo editing program such as Photoshop or Gimp prior to printing. While this resolution is acceptable for digital photos, it is not up to the standard of a print, which needs to be printed at a minimum of 300 dpi. Resolution – Most digital photos are recorded at a resolution of 72 dpi, or “dots per inch”. This could be watercolor paper, rag paper, canvas, or any specially-designed printing paper that is labeled as “archival”. Surface – The surface is also important as a Giclée print must be printed on an “archival” surface. This is typically achieved using inks that are pigment-based instead of dye-based. Ink – The ink must of high quality and considered “archival”. Printer – Giclée prints are typically produced using large format inkjet printers that feature small spraying apparatuses that apply the ink precisely and match the colors equally well. To create a high quality Giclée print, several conditions must be met concerning the printer, the ink, the surface, and the resolution of the print. It may be capable of producing a beautiful reproduction, but not necessarily one that is considered a “Giclée”. If you are are unfamiliar with Giclée printing, it simply refers to a high quality print, typically produced on a modern, large format inkjet printer.įor most of us, the standard inkjet printer in our homes will not produce a Giclée print. It is also very “true” to the original work of art. Giclée (pronounced “zhee-clay”) is a process of printing that ensures a high level of longevity and quality to the print. The best approach is to provide Giclée prints. For this reason, your prints will need to meet the industry standard. Your patrons will demand quality and you’ll want to provide them with this. There are many options for printing your work. These routes are still taken by some artists today, but if you want to maximize your profit, then the best solution is to print and sell them yourself.īefore we explore the options, let’s discuss the type of prints you’ll want to provide to your patrons. Or you could purchase prints directly from a printer and sell them yourself – but distributing them on a large scale was very difficult.
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In the past, you would have to find a print manufacturer to produce, distribute, and sell the prints for you. The print market is huge and for years, it has been out of reach for many artists. Instead of selling the original work, you can sell prints. The good news is that you don’t ever have to let go of the original work to share it with the world – and make a profit from it. For these artists, putting a price on something that you have literally poured yourself into is unimaginable. So for some, the thought of selling their work and “letting it go” to someone else is unbearable. The artist will always put a bit of themselves in every piece that they create. Some personal works will always stay in the possession of the artist, but others may be created for commercial sale.īut lets’ face it, every work that you produce is personal. At some point, every artist eventually considers selling the art that they produce.